I’m an experienced UX consultant based in Copenhagen. I help imagine, create & refine digital user experiences.
In need of that?

How I help

I offer advice on how to get most out of your budget, I manage
UX projects, boost your UX team and do all kinds of user explorations.

What I often do:

  • Ensure that your users can – and want to – use your digital product. I might do a user test or make that the design and information architecture comply to common UX principles.
  • Boost your team with UX competences. That helps the entire team to focus on the user. I might be a part of your team on a daily or weekly basis in your agile sprints or we create a kick-off, a day out for the team or a more informal after work meetup.
  • Help you set up efficient user input routines internally based on qualitative and/or quantitative data. My role is knowledge sharing, training and supervision.

Some of my clients:
Unity Technologies, Danish Business Authority, Ekstra Bladet (a news paper), Danish Agency for Digitisation, Lederne (a union), DFDS (a global shipping company).

I’m also a member of the Board of External Examiners within the field of information studies and interactive media studies at Danish universities.

People also call me: Service Designer, User Experience Specialist, UX Strategist, User Researcher, Usability Specialist, UX Designer or Information Architect.

About me

UX factor is owned by Lena Egede, cand.it. and based in Copenhagen.
Master’s Degree from IT University of Copenhagen in 2005 focusing on design, communication, and digital media. Worked professionally with UX ever since.

I’ve been in the UX consulting business since 2011. Among other jobs I’ve headed a UX department in a digital agency. Earlier in my career I worked on making the largest Danish Telecommunication company TDC more user centred.

Check out details on LinkedIn or contact me


“Why UX”-Podcast featuring Lena Egede. 24 minutes podcast about about how I found my path to UX, what I do on a daily basis in my job and how I see the future of UX.

My 5 pieces of advice to UXers on how to involve users:

  • Don’t start out too big – small is much better than nothing:)
  • Don’t test too late. Don’t only test finished stuff or wait for a Big Bang. Think ‘minimal viable test’ instead
  • Don’t keep the knowledge to yourself – think impact first and involve people
  • Don’t stick to just one method – expand your UX-toolbox
  • Don’t expect people to be interested (there’s nothing wrong with you!). That’s  just the way it sometimes is. Keep working on changing that:)

“I believe that UX people also need to ensure we create the right solutions and that involving users is the best way to figure it out”