English

I’m an experienced UX consultant based in Copenhagen. I help imagine, create & refine digital user experiences.
In need of that?

Talks and presentations

I do talks and presentations in Denmark and abroad on how to adopt AI tools and manage the UX process.

Topics I cover:

  • How to ensure that your adoption of AI tools runs smoothly and that you get the user insights and collect the metrics you need.
  • Share experiences and user insights from one of the first and largest roll-outs of the AI tool M365 Copilot globally. Lessons learned, do’s and dont’s.
  • How to set up efficient user input routines in companies based on qualitative and/or quantitative data.

Some of my previous talks:

MCE^4 Conference in Warsaw – Talk: Technology is about humans. Involve them! But don’t spend too much effort on it… (introduction to User Testing in English)

UX Copenhagen Conference – Workshop: How To Do Ultra Lightweight User Testing With Impact (in English)

UX Camp CPH BarCamp – Session: Agile UX as a Mindset. I hosted a session discussing thoughts about UX’s role in the agile development process (in English).

Agile Afternoon #4 Meetup – Talk: Why UX Shouldn’t (just) Be a Role in the Agile Team. A talk about which part I believe UX should play in the agile team (in English).

Ladies that UX Meetup – Panelist in a debate about being UXer in an agency (in English)

FDIH Conference – Talk:  Just Do It – UX optimizations done in 1/2 day (Danish)

UX Camp CPH BarCamp – Experiment: Live User Testing – session to demo the noting technique used in Bastard User Testing (in English)

Ladies that UX Meetup – Talk: Introduction to Prototyping (in English)

About me

UX factor is owned by Lena Egede, cand.it. and based in Copenhagen, Denmark.
I hold a Master’s Degree from IT University of Copenhagen. Worked professionally with UX since 2005.

With 15+ years of industry experience across diverse fields I support international companies in need of UX expertise. At the moment I focus on adoption of AI.

A few career highlights:

  • 2018-2022: Was an appointed member of the Board of External Examiners within the field of information studies and interactive media studies at Danish universities.
  • 2011-: I’ve been in the UX consulting business since 2011. Among other jobs I’ve headed a UX department in a digital agency.
  • 2005-2011: Early in my career I worked in corporate companies – Denmark’s largest Telecommunication company: TDC and the largest parcel delivery company: Postnord.

One of my clients say:

“Lena can act as a mediator between technology and end users as she has an inquisitive and swiftly adaptable mindset. I would highly recommend her as a collaborator and as a good colleague that actively contributes to a good working environment.”

– Business analyst M365, Novo Nordisk (from my linkedin profile)

Some of my clients:
Novo Nordisk, Unity Technologies, Danish Business Authority, Ekstra Bladet (a news paper), Danish Agency for Digitisation, Lederne (a union), DFDS (a global shipping company).

How I help

I offer advice on how to adopt AI tools – I manage digital adoption and UX projects, boost your UX team and do all kinds of user explorations.

What I often do:

  • Ensure that your adoption of AI tools runs smoothly and that you get the user insights and collect the metrics you need.
  • Ensure that your users can – and want to – use your digital product. I might do a user test or make that the design and information architecture comply to common UX principles.
  • Boost your team with UX competences. I’ll be a part of your team on a regular basis or we can do a user-focused kick-off or a full day out for the team.
  • Help you set up efficient user input routines internally based on qualitative and/or quantitative data. My role is knowledge sharing, training and supervision.

 

“Lena will most definitely create added value for you and open your eyes to an amazing world where user needs drive business development. Working with Lena is just about the smartest thing you could do.”

– Director, Agile Coaching, LEGO Group (from my linkedin profile)

Podcast

Listen yourself: “Why UX”-Podcast featuring Lena Egede.

24 minutes podcast about about how I found my path to UX, what I do on a daily basis in my job and how I see the future of UX.

 

My 5 pieces of advice to UXers on how to involve users:

  • Don’t start out too big – small is much better than nothing:)
  • Don’t test too late. Don’t only test finished stuff or wait for a Big Bang. Think ‘minimal viable test’ instead
  • Don’t keep the knowledge to yourself – think impact first and involve people
  • Don’t stick to just one method – expand your UX-toolbox
  • Don’t expect people to be interested (there’s nothing wrong with you!). That’s  just the way it sometimes is. Keep working on changing that:)

 

“Easy going, level-headed, pragmatic and easy to communicate with, Lena quickly displayed her skills as a UX expert being able to convey the user’s perspective when interacting with the system and convey it to the developers in a way that made sense to them.”

– Developer, Scifeon (from my linkedin profile)