Cand.it. – IT University of Copenhagen.
Master’s Degree – Communication, and Media

I’m practical and pragmatic in my approach. I believe that small, frequent and concrete input is the best approach. That’s why I don’t deliver long reports nor polished prototypes or pixel-perfect design.

Good to know about me

  • I try to convince people to focus on users and context instead of current trends
  • I do my best to combine business goals and users’ needs and wishes
  • I love to experiment and welcome challenges I haven’t done before
  • I say “it depends” a lot
  • I like to work as a team
  • I prefer not to design without research
  • I do more than just layouts. Actually if you’re looking for pixel-perfect design I recommend you to hire a graphical designer 🙂

My professional timeline

Member of the board of external examiners for Information Studies and Interactive Media Studies
April 2018 –
Owner of UX factor
Mar. 2016 –
Head of UX – Peytz & Co
Mar. 2014 – Feb. 2016
Senior UX Consultant – Peytz & Co
May 2013 – Feb. 2014
Freelance UX Consultant
Dec. 2012 – May 2013
Senior Eyetracking Consultant – Eyefact
Nov. 2011 – Dec. 2012
User Experience Lead – TDC
Mar. 2008 – Oct. 2011
Web Analyst – TDC
Aug. 2006 – Feb. 2008
Web Consultant – Post Danmark
Aug. 2005 – Jul. 2006
Project assistent, Virk.dk – Erhvervsstyrelsen
Jul. 2003 – Apr. 2005
Editor and journalist – IT University of Copenhagen
Aug. 2002 – Nov. 2003
Check out details on LinkedIn

My deliverables are usually …

  • Knowledge
  • Concepts
  • Recommendations

in the form of

  • User journey maps
  • Task overview
  • Sitemaps
  • Short reports
  • Sketches or wireframes

… shared in workshops, meetings, and iterative development processes.

Wanna talk?

I offer advice on how to get most out of your budget, I manage
UX-projects, boost your UX-team and do all kinds of user explorations.